![]() ![]() Word of mouth is one of the greatest, but unfortunately one of the most mercurial, promotional tools out there. But I found, even after the B&N spotlight faded, the book still had legs. It was chosen as a Barnes and Noble Recommends book, and received a great deal of exposure because of that. SAA: I was very lucky with Garden Spells. ![]() Q: How involved are you in the marketing of your work? What steps do you take? What promo efforts have you found to be the most successful? My third book is currently well past the year mark. The Sugar Queen took about nine months total to write. Garden Spells took about four months to write, with two more months to edit. ![]() SAA: The process has taken longer with my more recent books because I’ve had to juggle touring and promotion with writing. ![]() Q: How long do you take to write a first draft? How long do you take for editing? Have you noticed any changes to your process over the course of the last books? Interview with Sarah Addison Allen: Part 2 This week, we dish her next works, what she wishes she’d known about the industry, promotional efforts and more. If you missed part one of my interview with the delightful Ms. We’re pleased to bring you part 2 of my interview Sarah Addison Allen, author of “a quirky book of Southern-fried magical realism” called Garden Spells and her second mainstream novel (also quirky, Southern and possessing a rich wallop of magical realism), The Sugar Queen. ![]()
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